It's not my fault.
Maybe it is my fault. Maybe I just seemed too busy to design a new cover once our 30 year celebration was over. Maybe I should have given it a higher priority. Shoulda coulda woulda. But the job was given to someone else, and I only saw this once I was given the nod to post the latest catalog on the website.
The company is paying the equivalent of what I have left on my student loans to print and mail this. They've already signed off on the proofs. It's a done deal.
The thing I actually said when I walked into the marketing manager's office was, "Why is the ibex throwing up into the well?"
It is not, as I found out, throwing up. The ibex (our company's logo is an ibex) is, rather, a "fount of knowledge." Most people don't know what the company logo represents, though. So, supposing that they get the "fount of knowledge," they may not understand why a goat is at the source. Or, if they understand the ibex connection, they may not get the "fount of knowledge" part. Both have to work for the message to get through as the artist intended.
In their book, Making it Stick, Chip and Dan Heath describe this as "the Curse of Knowledge." Try this sometime: grab a friend, and ask them to identify the song that you're about to tap out the rhythm to. Tap away. Unless you picked something with a near-unique rhythm (say, the theme to The Lone Ranger you're probably going to be wondering why your friend is so dense, and doesn't get it. It's obvious what song you're tapping out. You can hear it in your head perfectly.
When we send out our twice-weekly emails at work, one person writes the email, and one person has to approve it before it goes out. (Usually, that's James and me, repectively, although it's gone the other way on several occasions, as well.) A second set of eyes has saved us on numerous occasions. Old Usenet readers used to have a message that would pop up before you posted a message: "Your post is about to be seen by millions of users. Are you sure you've expressed yourself adequately?"
This catalog cover is about to be seen by thousands of customers. I wonder if they'll get it more than I did.