...sometimes stick around for a long, long time.
Could be worse, really. In this instance, the recurring reference is my own creation, 2000 Uses for Peanut Butter. I found out in an email today that this page has gained sufficient cult status to be included as #409 in 505 Unbelievably Stupid Web Pages by Dan Crowley. I've been interviewed about the site before, won awards, and was even considered a credible threat by Smuckers at one point (who graciously offered to sue, just three days before Christmas, unless I change the background of the website) but this is the first time that I'm aware of that I've actually made it into print.
So: What did you do in college, that people still remember?